Board of Directors Biographies
Myrtle Beach Downtown Alliance

Ashley Holloway
Board Member
As Coastal Carolina University’s associate vice president for university marketing and communication, Ashley Holloway manages the division’s operations and provides supervision
for communication and media relations, marketing and branding, photo and video, and web content management.
Holloway joined CCU in December 2022. She previously worked at the University of Georgia (UGA), where she oversaw marketing and communication efforts pertaining to online degrees, certificates, and academic courses offered by colleges and schools at UGA.
Prior to her tenure with UGA, Holloway worked at Liberty University for over a decade. Among her responsibilities were managing external marketing partnerships and vendor relationships, promoting positive public relations through community publications, directing annual athletic brand updates, and partnering with academic departments to engage alumni and advance departmental marketing efforts. She also managed internal and external university branding, photography, videography, and executive-level special projects.
Holloway has earned two degrees from Liberty University: a bachelor’s in worship and music and an MBA.