About

Myrtle Beach Downtown Alliance

What is Myrtle Beach Downtown Alliance (MBDA)?

MISSION: Our mission is to cultivate a distinctive downtown environment, where the lives of all who live, work, shop, and visit are enriched. We embrace our heritage, propel innovation, and celebrate diversity to create a distinct haven that thrives on inclusivity, enhances economic prosperity, and champions equitable growth.

ABOUT: Myrtle Beach Downtown Alliance (MBDA) is a 501(c)(3) nonprofit place management organization that strives to enhance a distinctive downtown environment where we work to embrace our heritage, propel innovation, and celebrate diversity to create a haven that thrives on inclusivity, enhances economic prosperity, and champions equitable growth, MBDA works together to craft a sense of place, nurture authenticity, and foster a resident-centric experience. We are dedicated to infusing the essence of our past while igniting excitement for Downtown Myrtle Beach's future, which forms the cornerstone of our journey.

MEET OUR STAFF: Myrtle Beach Downtown Alliance is a privately led, publicly supported place management organization. Our staff works daily on the revitalization and redevelopment of Downtown Myrtle Beach.

Jason Greene
President & CEO

Kenya Rice
Chief Operating Officer (COO)

Tonya Gore
Director of Community Enhancement and Design

Mike Snow
Gold Cap Ambassador Operations Manager

Gold Cap Ambassadors

Myrtle Beach’s Gold Cap Ambassadors are highly visible, well trained, and friendly individuals who are part of a cooperative effort to enhance and promote Downtown Myrtle Beach as a unique, authentic, and vibrant downtown experience. They provide guests with information, directions to area businesses and attractions, and the ability to communicate with the Myrtle Beach Police Department and facilitate our improvements through communication and contacts.

All our Gold Cap Ambassadors are radio equipped and can be dispatched for a variety of services. They patrol throughout the 40-block Downtown Area and are easy to spot with their gold shirts adorned with the MBDA logo and their warm, welcoming smiles.

Gold Cap Ambassador Assisting Resident on the Boardwalk

Gold Cap Ambassador Helping with Festival Set up

Board Members

The Myrtle Beach Downtown Alliance is a privately led, publicly supported place management organization. Our Board of Directors provides vital support to downtown management and rejuvenation by coordinating, collaborating, and achieving a consensus between a diverse group of stakeholders, which includes business and property owners, representatives from non-governmental organizations such as One Grand Strand, and officials from the City of Myrtle Beach.