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About

Myrtle Beach Downtown Alliance


What is Myrtle Beach Downtown Alliance (MBDA)?

MISSION: Our mission is to cultivate a distinctive downtown environment, where the lives of all who live, work, shop, and visit are enriched. We embrace our heritage, propel innovation, and celebrate diversity to create a distinct haven that thrives on inclusivity, enhances economic prosperity, and champions equitable growth.

ABOUT: Myrtle Beach Downtown Alliance (MBDA) is a 501(c)(3) nonprofit place management organization that strives to enhance a distinctive downtown environment where we work to embrace our heritage, propel innovation, and celebrate diversity to create a haven that thrives on inclusivity, enhances economic prosperity, and champions equitable growth, MBDA works together to craft a sense of place, nurture authenticity, and foster a resident-centric experience. We are dedicated to infusing the essence of our past while igniting excitement for Downtown Myrtle Beach's future, which forms the cornerstone of our journey.


MEET OUR STAFF: Myrtle Beach Downtown Alliance is a privately led, publicly supported place management organization. Our staff works daily on the revitalization and redevelopment of Downtown Myrtle Beach.

Jason Greene Headshot
Jason Greene
President & CEO
Kenya Rice Headshot
Kenya Rice
Chief Operating Officer (COO)
Tonya Gore Headshot
Tonya Gore
Director of Community Enhancement and Design
Mike Snow Headshot
Mike Snow
Gold Cap Ambassador Operations Manager

Gold Cap Ambassadors

Myrtle Beach’s Gold Cap Ambassadors are highly visible, well trained, and friendly individuals who are part of a cooperative effort to enhance and promote Downtown Myrtle Beach as a unique, authentic, and vibrant downtown experience. They provide guests with information, directions to area businesses and attractions, and the ability to communicate with the Myrtle Beach Police Department and facilitate our improvements through communication and contacts.

All our Gold Cap Ambassadors are radio equipped and can be dispatched for a variety of services. They patrol throughout the 40-block Downtown Area and are easy to spot with their gold shirts adorned with the MBDA logo and their warm, welcoming smiles.

Gold Cap Ambassador Assisting Resident on the Boardwalk
Gold Cap Ambassadors Group Photo
Gold Cap Ambassador Helping with Festival Set up

Board Members

The Myrtle Beach Downtown Alliance is a privately led, publicly supported place management organization. Our Board of Directors provides vital support to downtown management and rejuvenation by coordinating, collaborating, and achieving a consensus between a diverse group of stakeholders, which includes business and property owners, representatives from non-governmental organizations such as One Grand Strand, and officials from the City of Myrtle Beach.

Bill Jones Headshot
Bill Jones
Board Member
Brenda Bethune Headshot
Brenda Bethune
Mayor of Myrtle Beach
Brian Tucker Headshot
Brian Tucker
Board Member
Chad Carlson Headshot
Chad Carlson
Burroughs & Chapin
Dan Sine Headshot
Dan Sine
Chairman of the Board
Jacob Smith Headshot
Jacob Smith
Board Member
Jerome Randall Headshot
Jerome Randall
Board Member
Karen Riordan Headhshot
Karen Riordan
Myrtle Beach Chamber Of Commerce
Mary Jo Rogers Headshot
Mary Jo Rogers
South Atlantic Bank
Matt Klugman Headshot
Matt Klugman
Board Member
Meagan Michael Headshot
Meagan Michal
Habitat For Humanity
Michelle Plyler Headshot
Michelle Plyler
Board Secretary
Mike Benson
Board Member
Mike Chestnut Headshot
Mike Chestnut
Board Member
Mike Hagg Headshot
Mike Hagg
Board Member
Mike Mancuso
Board Member at Large
Mikey Mash
Board Member
Spencer Benton Headshot
Spencer Benton
Board Member
Terrance Herriott Headshot
Terrance Herriott
Treasurer
Tory Mackey Headshot
Tory Mackey
Vice-Chairman
William Miller Headshot
William H. Miller
Board Member

Stakeholders

One Grand Strand Logo
Myrtle Beach Chamber of Commerce Logo
City of Myrtle Beach logo
Partnership Grand Strand Logo
Myrtle Beach Boardwalk Merchants Association Logo

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